Mobile App / Web App
Bringing pen pal experience to your device
Mobile App / Web App
Bringing pen pal experience to your device
Mobile App / Web App
Bringing pen pal experience to your device



Project's Overview
Project's Overview
About the project
About the project
What’s Slowly
What’s Slowly
Slowly is a Social Networking WebApp, that brings the traditional pen pal experience to your device. Where the mailing time depends on the distance between you and your friend.
Slowly is a Social Networking WebApp, that brings the traditional pen pal experience to your device. Where the mailing time depends on the distance between you and your friend.


tl;dv Overview
tl;dv Overview
About the project
About the project
Limiting Slowly’s idea due to a mindset
Limiting Slowly’s idea due to a mindset
Limiting Slowly’s idea due to a mindset
The mindset that built slowly is spending less time on your device, Although the idea gained +7M downloads, it lacked any financial investment, underscoring the necessity of a sound financial strategy for achieving true financial success.
The mindset that built slowly is spending less time on your device, Although the idea gained +7M downloads, it lacked any financial investment, underscoring the necessity of a sound financial strategy for achieving true financial success.



Defying the problem - Original website
Defying the problem - Original website
Project’s Solution
Project’s Solution
Adding Social media concept to the platform
Adding Social media concept to the platform
Adding Social media concept to the platform
So i came up with this financial strategy to expand the Platform’s idea. Having a social media helps the concept of the App and make the user spend more time exploring & taking more actions.
So i came up with this financial strategy to expand the Platform’s idea. Having a social media helps the concept of the App and make the user spend more time exploring & taking more actions.


Website redesign - My solution
Website redesign - My solution
Research Process
Research Process
Business Analysis
Business Analysis
Does slowly want to financially grow?
Does slowly want to financially grow?
Does slowly want to financially grow?
To prove that the issue is indeed the mindset, we first need to confirm whether the platform's goal is to achieve financial growth, The answer is Yes and here is why:
To prove that the issue is indeed the mindset, we first need to confirm whether the platform's goal is to achieve financial growth, The answer is Yes and here is why:
To prove that the issue is indeed the mindset, we first need to confirm whether the platform's goal is to achieve financial growth, The answer is Yes and here is why:
01 - Subscription plans
01 - Subscription plans
Slowly Plus presents 03 unique plans offered by the platform. Although these plan features aimed at fostering more time spent on the platform, the only problem is asking money for features no one really needs.
Slowly Plus presents 03 unique plans offered by the platform. Although these plan features aimed at fostering more time spent on the platform, the only problem is asking money for features no one really needs.


tl;dv ’s Content Creators - tl;dv LinkedIn
tl;dv ’s Content Creators - tl;dv LinkedIn
02 - Open job positions
02 - Open job positions
Currently Slowly has 3 open job offers which means the company is need looking to grow.
Currently Slowly has 3 open job offers which means the company is need looking to grow.



Referral Program - tl;dv Original Website
Referral Program - tl;dv Original Website
Why 5 min mindset is bad for slowly?
Why 5 min mindset is bad for slowly?
Why 5 min mindset is bad for slowly?
Most people spend about 5-6 hours every day on their devices. All the apps on their phones try hard to get their attention and make them use the apps more. Sadly, Slowly doesn't seem to know this and does the opposite.
Most people spend about 5-6 hours every day on their devices. All the apps on their phones try hard to get their attention and make them use the apps more. Sadly, Slowly doesn't seem to know this and does the opposite.



tl;dv website redesign - My solution
tl;dv website redesign - My solution
Competitive analysis
Competitive analysis
How can the user Enjoy +45min on Slowly ?
How can the user Enjoy +45min on Slowly ?
How can the user Enjoy +45min on Slowly ?
The user loves to benefit from his time at 100% from exploring the product. However, Slowly's waiting for letters lacks engaging activities for users during the wait.
The user loves to benefit from his time at 100% from exploring the product. However, Slowly's waiting for letters lacks engaging activities for users during the wait.
01 -Introducing Hello Talk
01 -Introducing Hello Talk
HelloTalk, a language learning platform, transforms learning into an enjoyable social experience, resulting in users spending over +50min on the platform.
HelloTalk, a language learning platform, transforms learning into an enjoyable social experience, resulting in users spending over +50min on the platform.



tl;dv’s competitor Airgram - airgram’s website
tl;dv’s competitor Airgram - airgram’s website
02 - Hello Talk: The Social media effect
02 - Hello Talk: The Social media effect
Hello Talk created a space named it “Moments” as learning strategy for its users which encourage them to invest significant time, spending +50Min on the platform.
Hello Talk created a space named it “Moments” as learning strategy for its users which encourage them to invest significant time, spending +50Min on the platform.



Airgram’s comparison to tl;dv - airgram’s website
Airgram’s comparison to tl;dv - airgram’s website
Problem statement
Problem statement
So what’s Slowly’s Business Problem ?
So what’s Slowly’s Business Problem ?
So what’s Slowly’s Business Problem ?
Slowly has only one income resource which is “Slowly Plus” users will only spend their money on something they need by increasing the average time spend on the platform will rise Slowly plus chances.
Slowly has only one income resource which is “Slowly Plus” users will only spend their money on something they need by increasing the average time spend on the platform will rise Slowly plus chances.



tl;dv website redesign - My solution
tl;dv website redesign - My solution
Project's closure
Project's closure
Slowly is a business like any other business its success determine on how many users can Slowly attract to use its product. My Redesign mixed both strategies for both business growth and saving money.
Slowly is a business like any other business its success determine on how many users can Slowly attract to use its product. My Redesign mixed both strategies for both business growth and saving money.
Have an idea?
Let’s get in touch
Let’s get in touch
mouhammedb3nali@gmail.com