SaaS / Web design
Boost Your Meeting Productivity with tl;dv
SaaS / Web design
Boost Your Meeting Productivity with tl;dv
SaaS / Web design
Boost Your Meeting Productivity with tl;dv
Project's Overview
Project's Overview
About the project
About the project
What’s tl;dv
What’s tl;dv
tl;dv stands for “ Too long Didn’t view ” Which was the core idea of a this SaaS product, It’s a meeting recorder that helps you fasten your Meetings tasks using Ai.
tl;dv stands for “ Too long Didn’t view ” Which was the core idea of a this SaaS product, It’s a meeting recorder that helps you fasten your Meetings tasks using Ai.
tl;dv Overview
tl;dv Overview
About the project
About the project
Prioritizing the wrong
marketing strategy
Prioritizing the wrong
marketing strategy
Prioritizing the wrong
marketing strategy
tl;dv has a great product don’t you think?! but their strategy prioritizes the quantity of users rather than their quality, Because tl;dv invested 80% of its marketing budget just on video content creators and not enough on it’s website.
tl;dv has a great product don’t you think?! but their strategy prioritizes the quantity of users rather than their quality, Because tl;dv invested 80% of its marketing budget just on video content creators and not enough on it’s website.
Defying the problem - Original website
Defying the problem - Original website
Project’s Solution
Project’s Solution
Website Re-Design for tl;dv’s Service
Website Re-Design for tl;dv’s Service
Website Re-Design for tl;dv’s Service
One marketing strategy for any SaaS product is their website, which tl;dv didn’t invest enough in. The new website that i made will help tl;dv to attract more users while saving up to 45% from their marketing budget.
One marketing strategy for any SaaS product is their website, which tl;dv didn’t invest enough in. The new website that i made will help tl;dv to attract more users while saving up to 45% from their marketing budget.
Website redesign - My solution
Website redesign - My solution
Research Process
Research Process
Business analysis
tl;dv's Strategy for The $4.3 Million Rise
tl;dv's Strategy for The $4.3 Million Rise
tl;dv's Strategy for The $4.3 Million Rise
The success of a any SaaS product is often measured by its conversion rate, So the company prioritized increasing its rate by investing in video content as its main marketing strategy. and it succeed!!
The success of a any SaaS product is often measured by its conversion rate, So the company prioritized increasing its rate by investing in video content as its main marketing strategy. and it succeed!!
tl;dv results from this strategy - Original Website
tl;dv results from this strategy - Original Website
But how does it
Apply its Strategy?
But how does it
Apply its Strategy?
But how does it
Apply its Strategy?
Now we both agree that tl;dv uses video content as its strategy, and to apply it they follow two methods which are:
Now we both agree that tl;dv uses video content as its strategy, and to apply it they follow two methods which are:
Now we both agree that tl;dv uses video content as its strategy, and to apply it they follow two methods which are:
01 - tl;dv makes its own content
01 - tl;dv makes its own content
The company achieved this by hiring content creators to its team, and to be honest they did a wonderful job building a strong online presence on social media.
The company achieved this by hiring content creators to its team, and to be honest they did a wonderful job building a strong online presence on social media.
tl;dv ’s Content Creators - tl;dv LinkedIn
tl;dv ’s Content Creators - tl;dv LinkedIn
The only problem you will notice after checking their work on social media that the content primarily consists of memes and doesn’t promote in any way tl;dv’s services.
The only problem you will notice after checking their work on social media that the content primarily consists of memes and doesn’t promote in any way tl;dv’s services.
Posted content - tl;dv YouTube Channel
Posted content - tl;dv YouTube Channel
02 - tl;dv ‘s referral program
02 - tl;dv ‘s referral program
The company offers $700/Post for other content creators with a big fan base to share their review on the product. The problem with it is the lack of information that these creators give to their audience.
The company offers $700/Post for other content creators with a big fan base to share their review on the product. The problem with it is the lack of information that these creators give to their audience.
Referral Program - tl;dv Original Website
Referral Program - tl;dv Original Website
Competitive analysis
Competitive analysis
How can tl;dv ’s reach $10 Million?
How can tl;dv ’s reach $10 Million?
The goal from using this method is to compare another business's strategy with tl;dv's in order to improve the company's marketing strategy.
The goal from using this method is to compare another business's strategy with tl;dv's in order to improve the company's marketing strategy.
01 - Introducing Airgarm
01 - Introducing Airgarm
Airgram is also an AI-powered meeting productivity tool like tl;dv and both were founded in 2020 but big difference that tl;dv reached $4.3M only meanwhile airgram has surpassed the $10M!!!
tl;dv’s competitor Airgram - airgram’s website
tl;dv’s competitor Airgram - airgram’s website
02 - Airgarm’s $10M strategy
02 - Airgarm’s $10M strategy
Believe it or not but Airgram’s one & only strategy was their well built website. which helped them market their tool by including all the strategies in one website.
Believe it or not but Airgram’s one & only strategy was their well built website. which helped them market their tool by including all the strategies in one website.
Airgram’s comparison to tl;dv - airgram’s website
Airgram’s comparison to tl;dv - airgram’s website
Problem statement
Problem statement
So what’s tl;dv’s Business Problem?
So what’s tl;dv’s Business Problem?
So what’s tl;dv’s Business Problem?
If tl;dv’s goal is to financially grow they need to take a better financial decision. because they spend up to $250k yearly on marketing the tool that brought only $4.3M while leaving a $0 strategy which is investing in the website that will bring $10M!!!
If tl;dv’s goal is to financially grow they need to take a better financial decision. because they spend up to $250k yearly on marketing the tool that brought only $4.3M while leaving a $0 strategy which is investing in the website that will bring $10M!!!
tl;dv website redesign - My solution
tl;dv website redesign - My solution
design stages
design stages
Design issues
Design issues
What confuses the
User on tl;dv's website?
What confuses the
User on tl;dv's website?
What confuses the
User on tl;dv's website?
Luckily for us, the essential issues that users go through on the website are all summarized in the hero section. So let’s get started:
Luckily for us, the essential issues that users go through on the website are all summarized in the hero section. So let’s get started:
01 - Unclear Navbar Terms
01 - Unclear Navbar Terms
tl;dv's website uses uncommon terms in its navbar, causing users to spend more time trying to find what they want and leading to unexpected outcomes.
tl;dv's website uses uncommon terms in its navbar, causing users to spend more time trying to find what they want and leading to unexpected outcomes.
Navigation bar - tl;dv website
Navigation bar - tl;dv website
02 - Unclear & Repetitive CTAs
02 - Unclear & Repetitive CTAs
Once website is upload the user's attention is immediately drawn to 4 CTA buttons that serve the same purpose. This creates a hierarchy problem and leaves users unsure about where they should start their navigation.
Once website is upload the user's attention is immediately drawn to 4 CTA buttons that serve the same purpose. This creates a hierarchy problem and leaves users unsure about where they should start their navigation.
Repetitive CTAs - tl;dv website
Repetitive CTAs - tl;dv website
03 - Poor Product Explanation
03 - Poor Product Explanation
Users take about 150 seconds to decide whether to stay on a website. A great selling headline and engaging visuals can help them understand why they need the product and encourage them to stay.
Users take about 150 seconds to decide whether to stay on a website. A great selling headline and engaging visuals can help them understand why they need the product and encourage them to stay.
Poor visuals - tl;dv website
Poor visuals - tl;dv website
design decisions
design decisions
What will users love in My Re-design?
What will users love in My Re-design?
What will users love in My Re-design?
Each website design choice aims to create a beautiful, balanced layout, helping users understand the brilliance of tl;dv and inspiring their investment in this effective problem-solving solution. By:
Each website design choice aims to create a beautiful, balanced layout, helping users understand the brilliance of tl;dv and inspiring their investment in this effective problem-solving solution. By:
01 - Clear Product Description
01 - Clear Product Description
With the right headline & images that exactly explains what the product does and also positioned in the right spot. User will be more likely to dive deeper exploring the product.
With the right headline & images that exactly explains what the product does and also positioned in the right spot. User will be more likely to dive deeper exploring the product.
Product Description - My Re-design
Product Description - My Re-design
02 - Easy action-taking CTA’s
02 - Easy action-taking CTA’s
CTA buttons serve as direct translations of what users are thinking while exploring the website. My primary focus was on aligning users' thoughts with what tl;dv offers, using the appropriate button naming.
CTA buttons serve as direct translations of what users are thinking while exploring the website. My primary focus was on aligning users' thoughts with what tl;dv offers, using the appropriate button naming.
Easier CTA buttons - My Re-design
Easier CTA buttons - My Re-design
Project's closure
Project's closure
tl;dv is a business like any other business its success determine on how many users can tl;dv attract to use its product. My Redesign mixed both strategies for both business growth and saving money.
tl;dv is a business like any other business its success determine on how many users can tl;dv attract to use its product. My Redesign mixed both strategies for both business growth and saving money.
Have an idea?
Let’s get in touch
Let’s get in touch
mouhammedb3nali@gmail.com